About us
Meet Jeohanna Martinez
Meet Jeohanna Martinez
Meet Jeohanna Martinez
Jeohanna Martinez is a coach, organizational development strategist, and systems reformer who helps leaders, organizations, and families design change that lasts. She founded Living Your Ikigai® in 2019 on a simple belief: systems should serve people, not the other way around.
From Boardroom to Courtroom
Jeohanna has spent more than 15 y
Jeohanna Martinez is a coach, organizational development strategist, and systems reformer who helps leaders, organizations, and families design change that lasts. She founded Living Your Ikigai® in 2019 on a simple belief: systems should serve people, not the other way around.
From Boardroom to Courtroom
Jeohanna has spent more than 15 years inside systems built to manage people, with the U.S. Air Force and global organizations. She led leadership development, succession planning, talent management, and change. Along the way, she saw how often systems designed to serve people lose sight of the living, breathing people inside them.
Today her work spans three arenas. She coaches executives and military leaders. She helps organizations rethink how they work in the age of AI. And through the #FamiliesWin Framework™ and FRRAS™, she brings the science of change to family law, where decisions shape children's lives.
The Art and Science of Change
Jeohanna earned her Master of Science in Positive Organization Development and Change (MSPOD) from Case Western Reserve University's Weatherhead School of Management, the birthplace of Appreciative Inquiry. She studied under Dr. Richard Boyatzis, creator of Intentional Change Theory, and Dr. David Cooperrider, co-founder of Appreciative Inquiry.
Her IKIGAI Model™ turns that science into daily practice, aligning vision, values, and reality so change becomes sustainable rather than exhausting.
Why This Work Is Personal
As a first-generation American and the daughter of Salvadoran immigrants, Jeohanna knows what it means to build something from the ground up and to carry change you didn't choose. For her, ikigai, your reason for being, isn't a concept. It's how she lives: find joy every day, do what helps you flourish, and build a life and legacy that can sustain it.
Credentials & Affiliations
- ICF Professional Certified Coach (PCC), advancing toward Master Certified Coach (MCC)
- Faculty for the U.S. Army's coach development program, preparing leaders for ICF certification
- MSPOD, Case Western Reserve University · BA, George Mason University
- Member, Organization Development Network, International Coaching Federation, and La Red Iberoamericana de Practicantes y Académicos del Paradigma Apreciativo (RIPAPA)
- Bilingual in English and Spanish, serving clients in the U.S. and globally
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For Military Leaders
Meet Jeohanna Martinez
Meet Jeohanna Martinez
Military leadership asks you to make high-stakes decisions in complexity and ambiguity, often while carrying more than anyone sees. Living Your Ikigai® partners with military leaders across the service branches to build the clarity, decision-making, and resilience that sustain both the mission and the person leading it.
Jeohanna knows
Military leadership asks you to make high-stakes decisions in complexity and ambiguity, often while carrying more than anyone sees. Living Your Ikigai® partners with military leaders across the service branches to build the clarity, decision-making, and resilience that sustain both the mission and the person leading it.
Jeohanna knows military life from the inside. As a U.S. Air Force civilian, she served at the Pentagon and overseas, advising senior leaders on force readiness, including the wellbeing of service members and their families.
Today she coaches senior Army leaders and serves as faculty for the Army's coach development program, preparing leaders to earn their ICF coaching credential. She understands the demands you carry:
- Moving from tactical to enterprise-level thinking
- Making high-consequence decisions with limited time and resources
- Leading diverse teams across cultures and missions
- Balancing mission demands with personal resilience and family wellbeing
- Navigating transition and discovering who you are after service
Whether you're preparing for command, leading through uncertainty, or stepping into your next chapter, we'll help you lead from who you truly are.
Who We Partner with
Meet Jeohanna Martinez
Who We Partner with
We work with people and organizations ready for change that lasts:
Military Leaders: commanders, senior officers, and service members preparing for command, leading through complexity, or transitioning to their next chapter.
Corporate & Federal Leaders: executives and senior leaders guiding their people through transformation, growth, and
We work with people and organizations ready for change that lasts:
Military Leaders: commanders, senior officers, and service members preparing for command, leading through complexity, or transitioning to their next chapter.
Corporate & Federal Leaders: executives and senior leaders guiding their people through transformation, growth, and the changes AI is bringing to work.
Teams & Organizations: leadership teams and organizations building talent, succession, and culture systems that keep people at the center.
Family Law Practitioners: attorneys, mediators, and firm leaders who want family reorganization outcomes that protect children's wellbeing.
If you're leading people through change and want it to last, let's talk.